Where to Now After Recent Google Changes

Back to Basics

With the recent Google changes—Penguin, Exact Match Domain, and now, Disavow, I think the decision on SEO is finally clear. We must stick to our principles and go back to basics. That means, now, more than ever, we need to create extremely valuable content that others (preferably experts in our industry) will link to and share. We also need to rely on traditional marketing and business methods instead of purely on SEO techniques.

This, of course, is easier said than done. How can we get people to share or link our content? I actually don’t believe the argument that if you just write good content, then the links will come. The number of web pages exponentially grows every day, and it’s more likely that your “good content” will just be lost in the sea of clutter like 99% of the other webpages. So, what can you do?

First, whether you are coming on board for the first time to learn how to blog or you are seasoned at online marketing or affiliate internet marketing, write your content for an audience that already exists. Then, work hard to get your content in front of that audience. Let’s say, for example, you want to start a blog about what recent graduates can do after college. Well of course, the first step is to write articles that add value. Then, find similar (successful) blogs that are in the same field. (In this case, similar college/career blogs) From there, work hard to make genuine relationships with the blog owners. Once you develop a relationship, they might link to you, and maybe you can even write a guest post on their blog, or collaborate with them on an interesting project down the line.

This is great for a few reasons: Number one, it’s always good to expand your network with good people. Number 2, the links that you may get from this are great,because they come from already established influencers in your niche, and they also come from related sites in your niche. There’s debate about this, but I think that links from related sites are better for SEO and Internet marketing than just any old link.

How do you get noticed by influencers? Again, use your creativity here. One of my internet marketing tips  is to link to their content. Retweet their tweets and their blog posts. Link to them on your own webpage. If they see that you are constantly sharing their stuff, you are more likely to be noticed that a random person who emails them out of the blue asking for something. Think about it: Who honestly does not like others promoting their stuff? Another way I’ve had a little success with is interviewing people on my site. First of all, an interview is pretty valuable stuff, and second, when you interview people, there’s a chance that they will link to it from their site. And also, if the interviewee is well respected, new visitors you attract might associate you with them, and this can slowly build your credibility and brand over time.

 Conclusion

I think it’s time to focus less on technical SEO and more on building real relationships (relationship marketing) and using real business skills. The strategies outlined in this post are not easy. They take time, patience, creativity, and hard work. It’s a lot harder than creating forum backlinks over and over again with your keyword (which Google doesn’t like anyway). So, I think if you really want to make your business or your site worthwhile, it’s important to follow these steps. Make good content, and get it out there to the world. Leverage relationships and natural link building from your audience. It’s not easy, but then again, if it were easy, everyone would be at the top of Google.

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Ryan O’Loughlin currently teaches English in Seoul South Korea. He has been studying Internet marketing for 3 years in the hopes of escaping the 9 to 5 grind. For more information, you can check out his Real World Myth blog here.