The Dangers of Multi-Tasking


Dangers of Multi tasking- image courtesy linusb4

Some people pride themselves on being able to juggle multiple jobs and somehow “get everything done” by the end of the day.  If you want to start a business, grow your business or just get ahead, you should learn this now-there is nothing really good about multitasking.

When I was working in Korea as a teacher I hit a brick wall, so to speak, and came under a lot of stress, trying to multi-task among other things. (See The Wild Bulls of Paju.) New studies apparently are saying that this is not just a wasted exercise but that may very well be damaging an area of your brain that’s essential for your work success.

Research conducted at Stanford University found that multitasking is less productive than doing one thing at a time. The researchers found that people who are regularly subjected to many streams of electronic information cannot pay attention, recall information, or switch from one job to another as well as those who complete one task at a time.

Milkshake Multi-tasking

Dr Caroline Leaf in her seminal book “Switch on Your Brain” talks about the dangers of multi-tasking and the benefits of not multi-tasking.   I spent a year in South Korea teaching English and everywhere I went I observed what it is like to live in a society where pressure to achieve seems overwhelming and the niceties of grace, leniency (especially to workers) and taking rest, especially on the Sabbath day-all derived from our western Christian culture-seem barely discernible.

I write in my book , The Wild Bulls of Paju, which talks about a spiritual prescription of how to deal with stress, how my wife and I had paused to rest a bit whilst visiting one of the palaces in Seoul, and as I lay back to close my eyes on the stone steps an official appeared from nowhere prodding us to move on : ” No resting!” he said. It was, as I mention in the book, a verbal symbol of my stay in Korea. A wag on a teacher’s forum I joined entitled one of his posts “Korea-the land where fun went to die!”-he must have had a bit of a bad week!

Caroline Leaf calls multitasking a “persistent myth”.  what we are doing, she says, is shifting our attention from task to task resulting in two negative outcomes: 1) We don’t devote as much focused attention as we should to a specific activity, task or piece of information and 2) we sacrifice the quality of our attention.  (She calls this milkshake multi-tasking.)

This multitasking, she says, causes “patterns of flightiness and lack of concentration that are often erroneously labeled ADD and ADHD.  Too often this results in unnecessary medication, which adds fuel to the fire.

As she says, we forget about enjoying the moment as we focus on our Samsung and iPhones to record life.

Recent Stanford research compared groups of people based on their tendency to multitask and their belief that it helps their performance. They found that those who did a lot of multitasking were actually worse at multitasking than those who like to do a single thing at a time. The frequent multitaskers performed worse because they had more trouble organizing their thoughts and filtering out irrelevant information, and they were slower at switching from one task to another.

So Multitasking reduces your efficiency and performance because your brain can only focus on one thing at a time. When you try to do two things at once, your brain lacks the capacity to perform both tasks successfully.

Multitasking Lowers IQ

Research also shows that, in addition to slowing you down, multitasking lowers your IQ. A study at the University of London found that participants who multi-tasked during cognitive tasks experienced IQ scores similar to what they’d expect if they had smoked marijuana or stayed up all night. IQ drops of 15 points for multitasking men lowered their scores to the average range of an 8-year-old child.

Brain Damage From Multitasking

Caroline Leaf says “milkshake multitasking” decreases our attention, opens us up to shallow and weak judgments and decisions, and results in passive mindlessness.

Only a few decades ago neuro-scientists considered the brain to be a fixed and hardwired machine.  They saw the damaged brain as incurable and the focus was compensation, not restoration of function.  Dr Leaf and others in their research have shown that we can change the physical nature of our brain through our thinking and choosing.  As we consciously direct our thinking, we can wire toxic patterns of thinking and replace them with healthy thoughts.

We can damage our brains through toxic thoughts!

Nothing turns people off quite like fiddling with your phone or tablet during a conversation. Multitasking in meetings and other social settings indicates low Self- and Social Awareness, two emotional intelligence (EQ) skills that are critical to success at work.

Even if it doesn’t cause brain damage, if you keep on multitasking you will simply make it harder for yourself, dear businessman, dear student, to concentrate, organize yourself, and focus on the details you need to focus on.

Making it harder for you to start that business, grow your business or get that exam under your belt.

Copyright 2017. Covenant Marketing Blog.  All Rights Reserved.

Useful Reading:  Switch on Your Brain, by Dr Caroline Leaf

The Wild Bulls of Paju: God’s Answer to Fear, Stress and Mental Oppression, by John Reason

Tips on Installing the New Affilotheme

Having Problems Installing Affilotheme?

This post will hopefully help you avoid some of the problems I had in installing Affilotheme, whether you are someone who is bulding a website for the first time, or you have hundreds of other WordPress themed sites.
I had the previous Affilotheme and initially it did fine but in the last 6 months my sales on a particular site have been drying up.

 Since I am not a computer geek and do not look at Google Analytics much, I don’t know the exact answer but I guessed from the high bounce rate (80%+) that it had a lot to do with the look of the site.

Click Here for Affilotheme

So I decided to install Mark Ling’s latest Affilotheme.  It wasn’t easy to install, I had some problems, but the technical team helped me to overcome these.  (One of the main reasons I use Mark Long’s theme and his products is that he has a good Support team and forum so that you get your questions answered.  And once you’ve bought one of his products -like Affiloblueprint- you don’t have to keep paying to have access to help or further information.

In the video lower down I give before and after shots of the particular site and will hopefully come back and let you all know how the newly uploaded theme helps-if at all.

How to Install Affilotheme using C-panel

Really the best way to do this is follow the link provided by Affilorama, but for newbies it might be helpful to follow a video which I made just for you.  I hate the technical side of building websites, and I know there are others out there just like me!

Here is VIDEO -click on the link below:


As I ended the video by saying that I had a problem at the end installing the theme, the problem was that at that stage the WordPress Jetpack plugin was incompatible with this new theme (if you have the same problem you can watch the next video.  Even if you don’t it might be helpful to watch to see how you set up the new website using the Affilotheme).  I think in the near future they should have a fix in place to overcome the Jetpack problem.

Click Here for Affilotheme

Here’s VIDEO 2 on installing Affilotheme:


It shows what the site looks like immediately after activation, and how assigning a widget or two improves the appearance immediately.  By the way, changing the category of the Reviews posts to “reviews”, and then putting a Category posts widget into the sidebar did work, and enabled me to show the Reviews at the top right of the sidebar , as was intended (the video does not show that.)

and here’s the LINK if your hosting supports C-panel

Hopefully as I use the Affilotheme Header settings to create a decent Header, and write some more articles, the bounce rate on this site will drop and the sales will return. So far, with no decent header yet in place, I still got my first sale in 10 weeks so something is working! Will report back later when I get to grip with the lates Googgle Analytics stats as well.

Hope this post has been helpful,

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Click Here for Affilotheme